We carry an attitude of gratitude for all of BV’s partnerships and Unlikely Riders is one that we especially hold dear to our hearts. What started as a small community of like-minded outdoor enthusiasts advocating for reduced barriers to snowsports has now bloomed into a BIPOC non-profit with a focus on finding healing and connection on snow.
UR organizes a series of Community Ski & Ride days in partnership with some local mountains like BV, for new and seasoned members to experience the wonder of sliding on snow. These partners support UR’s mission by providing a private indoor space for members to gather, discounted rental equipment, as well as lift tickets and ski/ride instruction at no cost. The cherry on the sundae here is their ‘Winter Gear Closet’ initiative which collects hundreds of donated items from gloves to ski jackets for all for members to take home and recreate in. These are prime examples of how collectively as an industry we can pull together our resources to create a more equitable and inclusive outdoors.
In the 2022/2023 season UR expanded on their goals to include community leadership development, to empower and embolden members. As of last winter, they offered 29 scholarships across an array of outdoor instructional courses. Per their ‘Impact Report’ there were 15 Unlikely Riders who became PSIA-AASI certified to instruct level 1 Alpine Skiing and Snowboarding and in turn they have enhanced accessibility for current and new members to come. It’s a great privilege to support Unlikely Riders in their mission to instill a sense of belonging for all skiers and riders.